One of the secret of In-N-Out's success is its small menu. The burger section only consists of Hamburger ($1.90), Cheese Burger ($2.20) and Double-Double ($3.20) which is already cheaper than other fast-food restaurants. The rest of the menu includes french fries ($1.50) and shakes ($1.99). Aside from the menu that is seen above the cashiers, there is also a (not so) secret menu (http://www.in-n-out.com/menu/not-so-secret-menu.aspx) with the most popular being Animal Style Fries which is fries loaded with In-N-Out's special spread (it tastes like thousand island dressing) grilled onions and cheese.
In-N-Out is also recommended by Gordon Ramsay (the star of Kitchen Nightmares, Hell's Kitchen, etc). Ramsay was quoted, saying about the experience: "In-N-Out burgers were extraordinary. I was so bad, I sat in the restaurant, had my double cheeseburger then minutes later I drove back round and got the same thing again to take away." (wiki)
so they must be good! (they really are!)
In-N-Out's menu

Child waiting for his food

Two Combo 2 (Cheeseburger+fries+drink *1 with Animal Style Fries)

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